Toxic Nature is the name of Illamasqua's new cosmetic collection. As there as campaigns go, I think they are the only brand out there giving MAC a run for their money. The natural look is all well and good, but it is not what is going to get your products noticed by the youth market when it comes to advertising. I've always been a die-hard MAC girl especially where lippy is concerned but I like to think of Illamasqua as the British equivalent, for offering an outlandish array of colours, and their nail polishes are especially good. Besides how much would you love to be able to do make-up like this!? Even if just for Halloween, I marvel at what can be acheived with a face and effectively some paint and brushes! Be inspired..